Artwork Info (a learning page)

  • Camera-Ready Artwork: art that is B&W and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.
  • Clip Art: Ready to use artwork, usually in vector format, and typically copyright free.
  • Dots Per Inch (DPI): measure of printing resolution indicating the number of individual dots a printer can produce in a linear one inch space.
  • Drop Shadow: a graphic “shadow” effect that gives an image a three dimensional look.
  • Electronic / Digital artwork:
    • .ai (Adobe® Illustrator) file: popular vector type file used in the graphics industry.
    • .bmp (Bitmap) file: electronic image composed of individual pixels (a collection of bits that form an image).
    • .cdr (CorelDraw) file:popular vector type file used in the graphics industry.
    • .eps (Encapsulated Postscript) file: an electronic vector file.
    • .gif (Graphics Interchange Format) file: a format commonly used for graphics presented on websites. GIFs can contain a maximum of 256 colors, and are therefore best for images that contain simple shapes, a limited color palette, text and other elements as opposed to photos.
    • .jpg or .jpeg (Joint Photographic Experts Group) file: most common file type for images taken with digital cameras, and widely used for photos and other graphics used on websites. When JPG files are saved, they use "lossy" compression, meaning image quality is lost as file size decreases.
    • .pdf (Adobe® Portable Document Format) file: preserve the visually rich content of original files, and are easier to read than HTML content that appears in a Web browser. Adobe PDF files print cleanly and quickly, and anyone can share Adobe PDF files, regardless of their platform or software application.
    • .psd (Adobe® Photoshop Document) file: a document created using Photo Shop graphics program.
    • .tif or .tiff (Tagged Image File Format) file: a file format for exchanging bitmapped images (usually scans) between applications.
    • Vector files: sometimes called a geometric file, most images created with tools such as Adobe Illustrator and CorelDraw are in the form of vector image files. Vector image files are easier to modify than raster image files (which can, however, sometimes be reconverted to vector files for further refinement). See also .ai, .eps, or .cdr formats.
    • .wmp (Metafile) format: a collection of structures that store a picture in a device - independent format. Device independence is the one feature that sets metafiles apart from bitmaps. Unlike a bitmap, a metafile guarantees device independence. There is a drawback to metafiles, because they are generally drawn more slowly than bitmaps. Therefore, if an application requires fast drawing and device independence is not an issue, it should use bitmaps instead of metafiles.
  • Line Art: Black and White artwork consisting of no halftones or color.
  • Logo: special symbol or graphic used to identify a particular business or organization.
  • Mechanical Artwork: traditional standard for acceptable mechanical artwork that is "camera-ready black and white" material.
  • Pixilated: pixilation is an effect caused by displaying or printing a bitmap at such a large size that the individual pixels are visible to the eye.
  • Resolution: resolution refers to the quality of an image as measured in DPI (Dots per inch). In the screen making process, resolution refers to the ability to “wash out” or resolve fine detail of an image on a screen.
  • For Sm@art Art Guidelines, visit here: Sm@art Art Codes Brochure

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